adidas has rolled out Confirmed – a new streetwear-inspired app for product drops, never-before-seen content and ‘elevated storytelling’.
The app would take a uniquely community-focused approach and is built on the previous iteration of the platform launched in 2015.
The users will have access to some of the German sportswear brand’s most sought-after product drops such as Noah’s first collaborative collection and Craig Green Superstar sneakers, as seen on the catwalk in January.
Moreover, it will also act as an elevated storytelling with content from listicles and interviews to never-before-seen videos.
“With community at its heart, Confirmed seeks to give users unprecedented access to Team adidas, playing host to content from some of the most influential names in culture including Jonah Hill, Blondey, Nigo and beyond to provide insider access to a community of tastemakers who ongoingly create culture and push it forward,” adidas said in a release.
The app Confirmed is currently made available to the US consumers.
