Fashion retail isn’t just changing, it’s being redefined. From the gullies of Gwalior to the feeds of Gen Z, the way Indians discover, buy and bond with fashion is evolving faster than ever. Today, every brand needs to speak Bharat fluently – not just in language but in emotion, aspiration and culture. Relatable, regional content and nano-influencers are outpacing big-budget campaigns in smaller towns.
Our Cover Story of AOI July explores eight such transforming trends that are redefining the roadmap of Indian retail’s tomorrow.
Read more about the first truly circular textile-to-textile recycling technology called Ecosis only in our Sustainability segment.
This edition even includes an exclusive interview with Shamuga Sundaram R, MD of Jeevan Infotech where he discusses about the real pain points in the apparel industry and how ERP solutions can help fix them.
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