World’s first Merino wool boardshorts are out in the market! And, they are sustainable too…
Outerknown, the California-based sustainable lifestyle brand, joins hands with The Woolmark Company to introduce the world’s first Merino wool boardshorts labelled as ‘Woolaroo’, which is produced using 100 per cent Australian Merino wool.
The sustainable move by the collaborative venture claims to be absolutely environment-friendly and is devoid of any chemical procedures. Notably, Merino wool, being 100 per cent natural and biodegradable, is known for its super soft texture and makes for a strong fibre.
The Woolaroo shorts are suitable for enduring tough and harsh conditions owing to the latest Optim spinning technique, semi-stitched Merino wool fibres and ‘jammed’ weave structure incorporated in its production. The manufacturing process lacks any chemical or synthetic supplements and fully preserves the natural properties of wool.
John Moore, Co-Founder, Outerknown, said in a press release “In our constant quest to push the limits of sustainable design and responsible innovation, we partnered with The Woolmark Company to make the first ever 100 per cent Merino wool boardshort.” He added, “This trunk is for a man with a keen sense of nostalgia, who puts style and soul on the same plain as function and quality. We’ve been wearing the Woolaroo since its early development and it’s soft yet strong and the more you wear them in, the better they look.”
The Woolaroo boardshorts are designed to be super comfortable to the skin and promise a long life. Their innovative design offers temperature regulation and UV protection. They claim to be quick-drying and wind-resistant ensuring easy movements in the waves or on the stand.
Emphasising on the sustainable venture, Stuart McCullough, The Woolmark Company’s Managing Director, said, “The Woolaroo perfectly sums up the soul of Merino wool: Soft on the skin but tough enough to handle the elements, wool is not only the world’s oldest fibre but also the most technically advanced, with modern manufacturing techniques making the best even better. The first of its kind in the world, Outerknown’s Woolaroo is redefining the way we wear wool.”
Commenting on the collaboration, Kelly Slater, Co-Founder, Outerknown, said “The Woolmark Company’s long-time dedication to authenticity, fibre quality, and supply chain excellence naturally aligns with Outerknown’s ethos, and we’re so excited to launch the world’s first Merino wool trunks together.”
The Woolaroo boardshorts, available in three colours (dark teal, herb and berry), cost US $ 155 (139 euros or 125 British pounds). They are available at Outerknown’s website and selected retailers for purchase.
