India’s accessories landscape is fuelled by the country’s booming digital ecosystem, with handbag e-commerce continuing to grow at a steady 15–20% year-on-year and projected to maintain the same trajectory through 2025, reinforcing how online platforms are reshaping discovery, purchase behaviour and brand loyalty.
This momentum directly supports the handbags segment, which is expected to expand by US $ 1.98 billion between 2024 and 2029 at a robust CAGR of 8.5%, driven largely by the widening retail footprint and the increasing sophistication of online distribution channels. Totes remain the highest-value product category within this spectrum, having reached US $ 976.80 billion in 2022, while offline retail continues to command the largest revenue share due to consumers’ preference for tactile evaluation and in-store experience – an insight that underscores the need for brands to adopt an omnichannel approach that balances touch-and-feel with digital convenience.
As demand shifts from purely utilitarian pieces to thoughtfully crafted accessories that express identity, today’s shoppers are gravitating toward products that balance durability with visual appeal, marry sustainability with innovation and deliver real versatility for ever-changing lifestyles that move fluidly between work, travel and leisure.
This shift has opened the door for both legacy players and emerging labels to explore new materials, modular formats and elevated craftsmanship, creating a competitive landscape where the brands that succeed are those that listen deeply, innovate intuitively and design with long-term value in mind.
Across the market, we are seeing varied but equally strategic approaches ranging from eco-forward brands investing in plant-based alternatives and recycled textiles, to design-led labels refining multifunctional silhouettes that collapse, expand or transform depending on the occasion and premium houses re-emphasising artisanal heritage through intricate hand-finishes, textural storytelling and limited-edition drops.
The market itself is becoming more technologically forward, with advanced integrations such as RFID and IoT enabling enhanced security, tracking and personalisation. Leather handbags dominate the category with over 60% market share, yet personalisation, limited-edition drops and custom monogramming are emerging as powerful differentiators, driving emotional connection and repeat purchases.
With consumers increasingly focused on conscious consumption, emotional connection and discreet luxury, there is a clear opportunity for brands and designers to weave sustainability, modularity, personalisation and craftsmanship within their future collections.
MOONRAY
MERGING CRAFTSMANSHIP WITH INNOVATION
Founded by Karishma and Avantika Swali in 2021, moonray is a contemporary advanced label that combines the mother-daughter duo’s love for design with their passion for inclusion. With a strong focus on craftsmanship, innovation and environmental stewardship, moonray combines artisanal excellence with modern expression to create a new language for craft. With cultural sustainability at its core, moonray cultivates a global curatorial platform that fosters new dialogues and bridges boundaries through visual, material and artisanal perspectives.
Initially starting off as a luxury ready-to-wear brand, moonray has entered the accessories segment with the launch of handbags that follow through on the brand’s unwavering commitment to conscious fashion, circularity and regenerative practices.
Crafted with precision in Italy, the Lune and Lune mini bags are made from plant-based corn leather and accented with 22k gold-plated and chrome chains that feature an intricate pebble detail. Every detail of the handbag collection speaks of impeccable craftsmanship and purposeful design, showcasing moonray’s take on responsible luxury.
Priced at Rs. 28,800 and Rs. 38,500, the Lune and Lune mini bags are available in shades like Midnight blue, Burgundy, Pink, Ocean Blue and Black, bringing a bold, contemporary edge to luxury.
The brand comes under the meticulous craftsmanship of moonray craft collective – a dynamic team that boasts of a variety of perspectives and creatives coming together. The artisans form the backbone of moonray’s craft collective, which is led by Founder and Creative Director Karishma Swali, who has been at the forefront of design and preservation for decades.
Trained in the ateliers of global couture houses and at the artisanal studios of Chanakya International, a global textile house committed to the conservation, revival and innovation of Indian craft, she brings a wealth of experience to the brand.
Each moonray piece is ethically handcrafted by Chanakya’s master artisans and made from the finest materials, always consciously sourced, including hemp, organic cotton and jersey, raw denim, forest-certified viscose, recycled threads and vegan leather made from cacti.
HIE
COUPLE SUSTAINABILITY WITH PERSONALISATION
(Happiness Is Easy) HIE is a premium designer handbag brand that stands firm in its commitment to create premium vegan leather handbags that aim to empower the modern woman.
The brand attests to timeless elegance, strength and authenticity embodied in sleek shapes, while curating a selection of products that go beyond totes and crossbody bags. In keeping with the growing consumer desire for individuality and self-expression, the brand has been quick to offer stylish and sustainable accessory options that let consumers personalise their products and truly make them theirs.
From playful embellishments to functional add-ons, HIE is empowering consumers to transform their everyday essentials into statement pieces that reflect their unique style – much like a one-stop shop for a holistic accessory experience.
“We believe a bag should be as unique as the woman who carries it,” Aamil Ahuja, Co-founder of HIE, said, adding, “With this collection and our personalisation options, we empower women to curate a bag that reflects their individual style and empowers them to express themselves confidently.”
From adding initials and a meaningful phrase, to choosing vibrant colour combinations or playful embellishments, HIE offers a variety of personalisation options for both totes and crossbody bags and transforms one’s everyday essentials into a statement piece that perfectly reflects one style.
LILILO
PROVIDING SOLUTIONS WITH FUNCTIONAL DETAILS AND UTILITY
In a world where style often comes at the cost of functionality and utility often lacks design sensibility, LILILO was born to bridge the gap. This homegrown label is a fresh Indian brand launched in June 2025 which is injecting a fresh narrative into the bags domain by bringing something different to the table: bags that actually do more. The brand offers styles that are reversible, modular and flexible with a singular idea – one bag, multiple ways to use it.
Every LILILO bag is designed to do more by being reversible, modular and convertible. But this transformation isn’t a gimmick; it’s seamlessly embedded in clean lines, elegant silhouettes and versatile construction. From tote-to-backpack styles to interchangeable flaps, each design solves a real-life problem while delivering a strong fashion statement. Lililo is founded by Deepika Gehani, a name well-known in Indian luxury fashion for introducing global labels like Jimmy Choo, Michael Kors and Coach to the country, and her son, Sumer Gehani, who brings a different kind of perspective after years in tech and product design in the US.
“Our bags aren’t loud, but they speak volumes,” Deepika said, adding, “They reflect the kind of woman who knows what she wants and gets there in her own way.”
Functional details such as tote-to-backpack styles to interchangeable flaps and hidden compartments, make LILILO bags fit into everyday life, without needing to be swapped out between occasions.
The debut collection features transformable totes, 3-in-1 crossbodies and slings that are lightweight, easy to switch up and available in colours that go with everything.
DA MILANO
BLENDING DESIGN SENSIBILITIES WITH LIGHTWEIGHT SILHOUETTES
Founded in 1989, Da Milano has now become synonymous with timeless luxury and craftsmanship in India. Blending Italian design sensibilities with modern-day functionality, the brand offers an extensive portfolio of handbags, accessories and travel goods. Over time, the brand has grown to over 100 exclusive boutiques across India with a strong presence in key international markets including the UAE, Bahrain and Dubai Mall where it continues to craft fashion-forward pieces that resonate with the discerning global consumer.
The brand’s latest chapter focuses on collections that offer gold and metallic mini bags crafted in luxe metallic crackle leather, each exemplifying refined craftsmanship. Understated, minimal yet elegant, these light-as-air silhouettes are as collectible as they are covetable.
The pieces are a testament to the brand’s artistry, elevating the idea of festive accessories into timeless keepsakes and are available to purchase at Da Milano boutiques across India and online, redefining festive luxury for today’s consumer.
