Mufti, one of the largest and most fashion forward Indian Denim Brands, has bagged the retailer of the year award at the Global Awards for Retail Excellence organized by Asia Retail Congress and presented by ET Now. The awards spanned various categories, and MUFTI emerged on the top in the Fashion and Lifestyle Category. Kamal Khushlani, Founder and Managing Director of MUFTI received the prestigious award.
Khushlani inaugurated the brand in 1998 and in the 20 years, the company has seen vast expansion in the retail space under his guidance. Kamal shared his gratitude on achievement, and said, “At MUFTI, we believe in gradual achievements. Every small step, every small contribution plays the biggest role in the company’s day to day functioning and its future. The Indian market is a land of possibilities and potentials. Our aim is to tap and explore each and every market in India and provide the best products to the consumers.”
This achievement adds to the many accolades the brand has been witnessing in the past three years, including being the Indian Power Brand (2011 -2012) by IIPM, Brand of the year (2014-15) by CMAI / APEX , Most Influential Leader of the year / Retail Icon of the year for Kamal Khushlani in 2017 by CMO Asia, Rising brand (MUFTI) 2017 by brand advance research Asia ; standing testimony to the brand’s success and growth trajectory over the years.
The Global Awards for Retail Excellence are one of the most prestigious awards in Asia. Organized by Asia Retail Congress, the awards are presented to consumers by ET Now, recognizing aces from various fields under diverse sections in the retail space and awarding them for their remarkable contribution to the industry.
