Calvin Klein is unveiling the latest installment of its Fall 2024 campaign, featuring supermodel Kendall Jenner showcasing the brand’s new womenswear collection. Directed and photographed by Mert Alas, the campaign captures Kendall infusing fresh energy into a day off in Calvin Klein apparel, including the new Calvin Klein Studio line of elevated essentials. The visuals present Kendall in a variety of city-inspired outfits as she strolls along the beach, blending leather with lace, combining outerwear into full looks, and pairing underwear with tailored pieces.
“I’ve been part of the Calvin Klein family for nearly a decade, and I’m always thrilled to collaborate on each new campaign,” Kendall shared. “This time, I wore some of Calvin’s iconic pieces like the slip dress and overcoat, which allowed me to embrace the classic sensuality the brand is known for.”
Calvin Klein’s Fall 2024 womenswear is designed for versatile styling from dawn to dusk, featuring seasonal colourways, transitional layers, and minimalist explorations. The collection highlights the bold fluidity of new soft tailoring and the brand’s signature slip dresses, channeling a ‘90s attitude. This season also introduces Calvin Klein Studio, an elevated range of essentials crafted from premium materials, showcasing strong tailoring and fashion-forward silhouettes. The luxurious materials and sharp design details of these minimalist staples are set to redefine classic wardrobe essentials.
The campaign will be launched globally, with visuals featuring Kendall Jenner appearing on social media channels and prominent out-of-home placements worldwide. Throughout the season, Calvin Klein’s Fall 2024 campaign will continue to feature the brand’s dynamic pieces from morning to night, highlighting its enduring wardrobe essentials in a fresh light.
