Homegrown menswear label Asuka Couture’s latest collection is one to watch. Titled ‘Loomsongs: Embroidered Linen’, the collection serves as a lyrical take on embroidered linen pieces that have been carefully crafted for men who appreciate softness, soul and the beauty of handwork within their clothing choices. Think elevated everyday dressing with a poetic touch.
Loomsongs upholds the brand’s commitment towards blending Indian craftsmanship with contemporary silhouettes, while redefining quiet luxury for the modern man. The collection is crafted using premium linen that is exclusively sourced from India and Italy and tailored using German and Japanese techniques. Each piece within the collection reflects light textures, earthy tones and embroidery inspired by nature’s own music – the rustling of leaves, the sway of the wind, the calmness of ripples and the joyfulness of birdsong.
Commenting on the collection, Founder and Creative Director Piyush Mohnani, said, “Loomsongs is about ease and depth. It’s a reminder that true luxury doesn’t shout – it flows, moves and lingers like a song.”
Designed for warm-weather weddings, daytime celebrations and destination gatherings, Loomsongs is both elegant and effortless. It reflects Asuka Couture’s signature philosophy where every garment tells a story of heritage, reimagined for today.
The collection is now available to shop across the brand’s flagship stores in Mumbai, Hyderabad, Dubai and also online via Pernia’s Pop-Up, AZA and Ajio Luxe.
