Blissclub has entered the menswear segment with the launch of The Legendary Collection, marking the brand’s first product line designed specifically for men.
The new collection comprises trousers, jackets, polo shirts and crew neck tops intended for work, travel and casual wear. The range has been developed with an emphasis on ease of movement and versatility, targeting men seeking practical clothing suited to daily routines.
Minu Margeret, Founder and Chief Executive of Blissclub, stated that jeans had long been a staple in men’s wardrobes but suggested that they were not ideally suited to India’s hot and humid climate. She said the company believed it could offer a significantly better alternative through The Legendary Collection. Referring to the trousers in particular, she noted that they were available in three length options tailored for men measuring 5 ft 6 in, 5 ft 9 in and 6 ft, reflecting the wider variation in heights among Indian men compared with Western markets. She added that the collection had been two years in development and described it as a potentially transformative offering for Indian men.
The menswear range has been designed specifically for Indian climatic conditions, body types and lifestyles. It incorporates proprietary fabrics, including AeroFlex, CloudFlex and CottonPro, engineered to deliver lightweight construction, breathability, durability and flexibility.
At the centre of the collection are The Legendary Pants, positioned as an alternative to conventional denim. The trousers feature mechanical stretch, wrinkle resistance, crotch comfort technology and seven pockets. They are offered in three length options to minimise the need for post-purchase alterations. The Legendary Jacket is designed for use across office, travel and casual settings, with a lightweight build and functional detailing.
Across the range, garments incorporate features such as flat seams and reinforced stitching to enhance comfort and durability. Crew neck tops are available in two length options to accommodate different torso proportions.
The company stated that the menswear launch builds on the same movement-first principles underpinning its womenswear business. While continuing to prioritise its women-led community, Blissclub aims to expand its reach to male consumers, particularly urban professionals aged 30 and above who prioritise comfort and fit.
With its entry into menswear, the brand is broadening its product portfolio while maintaining its focus on movement-driven apparel for everyday use.
