Gokaldas Exports Ltd. has chosen industry veteran Ashish Mehrishi as CEO to spearhead BRFL Textiles Pvt. Ltd. (BTPL). Gokaldas Exports revealed its strategic partnership with BTPL and divulged plans to spend up to Rs. 350 crore in BTPL via optionally convertible debentures (OCDs) in multiple stages. This investment intends to explore possible merger or acquisition opportunities concerning BRFL Textiles by 30th June 2025.
Ashish Mehrishi carries over three decades of experience in supervising textile and apparel businesses at various important Indian firms in senior roles. Before joining BTPL, he held the position of Chief Marketing Officer (CMO) – Apparel Fabrics & Home Textiles and Director of Birla Advance Knits at Birla Century, where he considerably enhanced the company’s market presence and pushed revenue growth.
Prior to his tenure at Birla Century, Ashish worked with the senior leadership at Alok Industries Ltd. and Indo Rama Synthetics (I) Ltd. His broad experience in strategic leadership, operational excellence, and pledge to innovation will play a decisive role in leading the company toward success and future growth.
BTPL runs one of the biggest fabric processing facilities in the country and is endowed with advanced infrastructure, sophisticated machinery, technology, and configurations. The company focuses in linen, prints, and yarn-dyed fabrics, which line up well with Gokaldas Exports’ strategic goals.
