Dhananjai Lifestyle Ltd., a leading apparel manufacturer, has announced that it has signed and executed a brand licensing agreement with Galaxy Universal, LLC to introduce the international apparel brand Cherokee® across India. Under the partnership, Dhananjai Lifestyle will design, manufacture, market, and distribute Cherokee apparel for men, women, and children throughout the country.
The first collections under the Cherokee® brand are expected to debut in the second quarter of 2026 across key retail channels, including major department stores and leading online marketplaces. The product line will span denim, casual wear, athleisure, basics, and accessories, all tailored to suit the preferences and lifestyle of Indian consumers.
Whiteflock Brand Management LLP, the exclusive licensing representative for Cherokee® in India, facilitated the strategic partnership aimed at introducing the iconic American lifestyle brand to the Indian market.
Ansul Agarwal, Managing Director of Dhananjai Lifestyle Ltd., said the collaboration marks a significant step in expanding the company’s brand portfolio. He noted that India’s young and aspirational consumers continue to seek accessible fashion that combines global trends with everyday practicality, adding that Cherokee®’s heritage and emotional resonance with families worldwide make it an ideal brand for the Indian market. Agarwal also expressed confidence in establishing a strong retail presence and positioning Cherokee® as a preferred choice for consumers across categories.
Chad Wagenheim, President of Galaxy Universal, LLC, described India as a market offering immense potential for lifestyle brands with distinct identity and reach. He stated that Dhananjai Lifestyle’s deep retail expertise, agile supply chain, and commitment to brand development make it a strong partner to expand Cherokee® across India.
Ashish Saxena, Founder of Whiteflock Brand Management LLP, said the partnership underscores Whiteflock’s dedication to bringing meaningful and scalable global brands to India. He added that Cherokee® aligns well with local consumer sensibilities and stands to benefit from Dhananjai Lifestyle’s strong distribution network and understanding of the domestic retail landscape.
