Amazon has announced an official partnership with Snap, the parent company of Snapchat, enabling users of the transient messaging platform to purchase items from the retail giant without exiting the app.
Representatives from the online retail platform affirmed that customers will now have the ability to shop through Amazon’s Snapchat ads and conduct purchases within the social media app. This integration ensures real-time pricing, Prime eligibility, delivery estimates, and comprehensive product particulars for specific Amazon product advertisements displayed on Snapchat, enriching the user experience. In-app shopping functionality will extend to handpicked items promoted on Snapchat and available for purchase on Amazon.
To leverage the in-app shopping feature, individuals can seamlessly link their Snapchat and Amazon accounts, fostering a more streamlined shopping journey, as highlighted by Amazon.
In 2022, Snap and Amazon introduced their partnership allowing Snapchat users to virtually “try on” eyeglasses through augmented reality (AR) before making direct purchases on Amazon, setting the stage for interactive experiences.
Snap’s senior vice president of partnerships, Ben Schwerin, revealed that roughly 363 million individuals engage with Snapchat daily. This collaboration aims to unlock new try-on encounters for the audience, leveraging the combined prowess in innovation and technology inherent in both Snap and Amazon.
With its roots in Southern California and renowned for its photo-based messaging, Snap has been diligently trying to amplify its platform revenue. The company generates profit primarily through digital advertising, contending against industry giants like Google and Facebook.
As of now, specific details pertaining to the revenue-sharing arrangement between Snap and Amazon for transactions conducted within the app remain undisclosed.
