Yaysay, a shopping app driven by artificial intelligence (AI) for a personalised and gamified shopping experience, recently secured a notable US $ 10.3 million in funding to launch its Beta mode into the market. Leading this funding round was Lightspeed Venture Partners, in collaboration with co-investors from A-Star Partners, Shrug Capital, Afore Capital, and others. Founded by industry veterans from Casper, Gilt Groupe, and Stitch Fix, the app aspires to make off-price shopping a quick and daily routine, providing a sustainable solution for excess retail inventory.
The platform uses AI to curate a tailored fashion feed for users, inspired by social media and other applications, blending competition and gaming into the shopping experience. The feed refreshes daily, offering discounts on sought-after brands like Chloé, Acne Studios, Gannie, and Loewe, creating a treasure hunt while giving a fresh perspective to overstock inventory.
Lindsay Ferstandig, CEO of Yaysay, stated in a press release “While mobile shopping is convenient, it lacks inspiration for both brands and consumers. With Yaysay, we’re building an elevated brand experience that rekindles the joy in shopping, turning deals from top brands into bites of addictive fun.”
Lightspeed, in a published statement on their website, expressed confidence in investing in Yaysay, highlighting Lindsay as a driving force behind the investment. She successfully crafted a feed-based shopping experience for discovering off-priced products. Their interest was in finding a platform to facilitate e-commerce transactions in the off-price sector, addressing the existing challenges, and Yaysay fits the bill perfectly.
The Beta version of Yaysay is live, accompanied by a waitlist allowing consumers an early glimpse into the platform in the upcoming weeks. This launch brings them a step closer to its vision of transforming how people shop for fashion.
