Emperia has launched Lacoste’s new summer virtual store which is centered around creating a unique and immersive shopping experience for members of Le Club Lacoste and its UNDW3 (Web3) community. The virtual store aims to foster a sense of community and loyalty appreciation by offering exclusive elements not available in physical stores.
The virtual store initiative is a result of Emperia’s ongoing collaboration with Lacoste, where they aim to bridge the gap between virtual and physical retail, creating a seamless user journey. By leveraging advanced technologies and exclusive features, the goal is to make digital shopping an integral part of Lacoste’s e-commerce strategy.
The virtual store is designed to replicate the feeling of strolling from the beach and straight into the mouth of a crocodile, which serves as the entrance to the online shopping experience. Inside, visitors can explore Lacoste’s latest summer collection of clothes, shoes, and accessories. There’s also an outdoor space with additional products presented in a pool deck setting, providing a relaxing view overlooking the beach.
Each physical garment in the virtual store comes with a digital twin and an AR (augmented reality) feature, which can be accessed by scanning a QR code. This allows customers to have a digital representation of their purchased items and experience them in an interactive virtual space.
