Customers need to enter via an avatar in the metaverse. The metaverse looks like a big hall where products from different brands are available.
For the initial launch of Flipverse, Flipkart’s new virtual shopping platform in metaverse, it has partnered with over 15 brands to produce about 100 virtual products, according to ET Tech. In the initial phase, brands like Puma, Noise, Ajmal Perfumes, Nivea, Lavie, Tokyo Talkies, Campus, Himalaya, and Butterfly India will sell virtual goods on the platform.
The company has teamed up with Web3 businesses like Polygon, Guardian Link and eDao to launch Flipverse. Brands will present goods, deals and collectibles in the project’s initial phase in digital product categories like apparel, cosmetics, wearable technology, sportswear and others.
Android phone owners will have initial access to Flipverse. The company recently allowed customers access to digital treasures at the conclusion of a 10-day holiday sale, giving them a taste of this technology. It is not clear if Flipverse will be made a permanent feature on the app just yet.
