Victoria Beckham is launching her full-fledged collaborative collection with Reebok all guns blazing with several stints being done in order to ensure fans and followers engagement along with consumer satisfaction. This collection is the first complete collaborative venture of the two bigwigs after the small merch collection introduced by Beckham and Reebok with NBA-er Shaquille O’Neal.
Tapping the pulse of streetwear that generally gets associated with athletic fashion, the collection comprises of work-to-workout ensembles for both women and men with pieces such as slouchy drawstring trousers, a short-sleeved hoodie and orange leggings. More gender centric items include styles such as sports bras and cropped tees.
“I wanted to venture into the fitness space for some time now and so this partnership really addresses a need in my own life. I’ve always struggled to find high-performance clothing that doesn’t compromise on style — and that’s exactly what I wanted to create. Working out is an integral part of my life and so my vision for this has been really clear.” – Victoria Beckham, Fashion Designer
She also added how her three strengths- transient designer lifestyle, her husband’s professional soccer experience and her children’s near-constant-motion lives, come together to dictate the design lines of the collection.
“The partnership with Victoria is really an intentional decision to work with a fashion designer, and really invest in the line with this trusted partner and in her vision.” The Reebok executives also called the investment as a “a long-term deal.” – Karen Reuther, Vice President, Creative Director, Reebok
A microsite and premium stores will retail the collaborative collection.
