Fall/Winter 2025's outerwear forecast delivers a comprehensive playbook for buyers - one that urges to blend the tried-and-tested with the daring and directional. From bomber jackets to scarf-laden coats, the season encourages brands and designers to invest in styles that are practical yet emotionally resonant with the current consumer psyche.

In the realm of fashion, olo cues tech-forward minimalism that can be perfect for sculptural silhouettes, accessories and statement details.

The following guide outlines key investment pieces for brands and designers for the upcoming F/W ’25 season, specifying not only what will drive demand, but also how industry stakeholders can include these directions into collections that meet the expectations of an evolving consumer base.

From tailored elegance to relaxed weekend styling, the S/S '25 take on preppy dressing is anything but one-dimensional and designers and brands can ace this trend by blending nostalgia with innovation.