Yoox Net-a-Porter (YNAP) has collaborated with University of Modena and Reggio Emilia, Italy for the advancement of visual search and virtual try-on technology in online fashion.
The partnership is for the establishment of a joint lab that would focus on accelerating the use of artificial intelligence (AI) and computer vision in fashion sector.
For this, YNAP has joined forces with the University’s AI research centre, AlmageLab which is led by Professor Rita Cucchiara, Director of National Laboratory of AI and Intelligent Systems.
The initial target is visual search and virtual try-on and the focus will widen over the course of 3 years of partnership. The collaboration is for the development of the technological solutions with the expertise of the lab that is enriched with 20 years of data and tens of millions of images.
“This collaboration will allow to maximise the efficiency of YNAP’s internal systems, thanks to the recovery of useful information starting from images, using state-of-the-art techniques and to go even further, using innovative approaches, such as virtual try-on, to create increasingly unique shopping experiences for customers,” said Federico Marchetti, CEO and Chairman, YNAP.
The retailers understand the importance of AI and data analysis in fashion industry for buyers for creating and understanding the trend and customers seeking personalised shopping experience.
YNAP has already experimented with the cutting edge technologies to offer customers a smooth shopping experience like a Yoox fascia, a virtual styling tool integrated in its app.
Furthermore, it also added YooxMirror that allows customers to try clothes virtually on their digital avatar allowing them to better understand the look and fit of the garment.