WAIR, the AI-driven solution for personalisation fit, launches a latest size and fit solution and also announces its collaboration with Cuts Clothing, Rhone and Superdry.
A recent commissioned report reveals that majority of fashion and retail brands face the issue of poor fit in both brand and bottom line, and therefore are relying on new technologies to overcome the challenge of sizing.
WAIR utilises the proprietary AI technology and works with the largest and fastest-growing network of body dimension data to help apparel brands and retailers focus on the fit of the garment.
The e-commerce recommendation solution matches products to a shopper’s individual body measurements and fit preferences.
The plug-in-service assists the brands in offering their customers best fitting clothes without size sampling and returns.
The other feature of the solution includes an Analytics Dashboard that tracks optimised performance metrics and integrates personalised shopper insights throughout planning and sales cycles.
It is to be noted that the brands that have integrated WAIR’s solution have witnessed an average 50 per cent increase in conversions, an 11 per cent increase in cart value and a 30 per cent reduction in returns.
From the consumer point of view, there has been an increase of 80 per cent in confidence around selecting the right size.
Furthermore, the integration of AI-based sizing and fit solution will allow the brand reduce return rates due to sizing challenge, increase the customer trust, reduce card abandonment and increase the conversion rate.