
Israel’s virtuality.fashion Ltd., a prominent fashion technology platform renowned for its 3D and AI-driven virtualisation for the fashion industry, has unveiled its new AI platform. This exclusive platform is purpose-built for the creation of highly realistic digital models, which are then adorned with 3D virtual clothing. The introduction of these AI avatars marks a significant shift in the fashion landscape, eliminating the necessity for physical fashion photoshoots, resulting in substantial savings in time, costs, and resources.
Fashion designers can now envision and refine their creations within a 3D virtual environment prior to initiating any fabric production. Beyond streamlining the design process, these AI models play a pivotal role in enhancing the online shopping experience by presenting garments with lifelike figures, demonstrating how they fit and move, thereby curbing returns and effectively conveying the brand’s style.
Leveraging their expertise in 3D Virtualisation, virtuality.fashion integrates this technology into the Digital Product Creation process, ensuring a smooth transition from 2D designs to e-commerce-ready images. This approach negates the necessity for physical fabric production and the challenges associated with photoshopping garments.
Amnon Shalev, CEO and founder of virtuality.fashion, is enthusiastic about the company’s latest undertaking, emphasising that artificial intelligence represents a natural progression for their services. He underscores their commitment to empowering fashion brands and designers to expedite collection launches, reduce the reliance on physical sample production, and, significantly, diminish their carbon footprint.
Founded in 2016, virtuality.fashion has consistently led the way in providing scalable 3D virtualisation as a service. Their virtual showroom and workflow already support the virtualisation of fashion, ensuring it is e-commerce-ready. Now, with the introduction of AI-driven avatars, they are poised to disrupt the fashion industry further.