US-based Vertebrae, a provider of 3D and AR solution, has launched a web-based try-on tool for the apparel retailers.
Unlike other alternatives that require downloading of an application into user’s mobile phone, the web-based technology can be seamlessly integrated into the retailers’ website thus eliminating the need for downloading the application.
Further on this, Vince Cacace, CEO, Vertebrae, said “Because our solution is web-based, retailers can deploy these virtual try-on experiences in any digital channel, all through a single platform.”
Moreover, it offers two additional advantages prior to the alternatives as it is fast and uses depth-sensing front camera of the users’ smartphone to accurately measure the user’s size.
Apart from apparels, the customers can also try sunglasses, hats or jewelry. The advanced technology also allows the retailers to offer multiple sizes of AR items to try so that the customers can select the right size.
Tenth Street Hats has recently implemented Vertebrae technology as ‘virtual 3D try-on’ section on its website. The customers shopping on the website can try on these 3D hats by selecting the product.
The customers can view the sunglasses in different angles as it moves along the head direction of the wearer.
Another retailer using the solution is Goodr, who will be implementing the technology for sunglasses which will allow users to try on sunglasses on their face. For the realistic view of the product, the object is adjusted to the size of wearer’s head.
The development is a result of the rising concern of the customers to try a product physically. The advantage of having no application to be pre downloaded in the shoppers’ mobile phone will act as an added advantage for the retailers.