Farfetch said this week that Maison Valentino has collaborated with it on a virtual try-on (VTO) project as part of its ongoing efforts to develop deeper ties with luxury labels.
Through the AR platform Wanna, which is owned by Farfetch, Valentino has become the first luxury brand to provide ready-to-wear VTO on the Wanna demo app. The unavailability of the customer to try things on before making a purchase is one of the major problems that online luxury ready-to-wear (RTW) retailers encounter.
Wanna said, “VTO helps to bridge this gap by providing a digital experience for customers to visualise how the apparel would look on them, helping to overcome the limitations of online shopping and providing a more immersive and interactive user journey.”
A curated collection of ‘men’s upper-wear pieces from the Valentino Urban Flows Fall 2023’ is available through the test project. Customers can also try on the ValenTie (from the Black Tie Fall/Winter 2023–24 collection), which is now exclusively available for pre-order on the Valentino website.
“The ValenTie is a special item that enriches the VTO to experience the sartorial accessory in a new punk and contemporary connotation,” Valentino said.
Wanna’s CEO Sergey Arkhangelskiy added that the tech “not only enables brands to showcase the apparel with the utmost realism, but also provides users with a novel experience of trying on clothing items before making a purchase online.”
Users may maximise any iPhone position by downloading the free Wanna Wear app from the App Store. “Use a rear camera to get a full view of the virtual outfit in the mirror, use the camera in selfie mode, and observe every detail of the clothes,” the business advised. Alternatively, customers can go to the product detail page on the Valentino website.
