What disruptions COVID-19 has brought is no hidden thing now. Stay-at-home measures, limited store hours, social distancing and other impacts of the new normal have forced the majority of fashion businesses to place most of their efforts online.
As some fashion brands are relying on e-commerce sales aggressively for the first time, others historically have devoted more attention to bricks-and-mortar stores.
Amidst this changing retail landscape, US-based fashion tech company The Ohzone, Inc. – with its 3DREAL™ virtual fashion technology – is assisting fashion retailers and brands build trust in the digital age.
According to Oh Tepmongkol-Wheaton, CEO and Co-founder, The Ohzone, Inc., the brands and retailers – those which are making wholesale transactions – have pivoted to doing business via major B2B e-commerce platforms, virtual showrooms and other socially-distant sales tools – the tools which are projected to play a role in the industry long after the pandemic ends.
“Their products are scanned and digitised with the company’s proprietary technology, allowing them to share fully rotatable, zoomable, high-detail images online. Both consumers and wholesale buyers are able to fully perceive the nuances of colour, fabric, texture, hardware and other key details prior to making an e-commerce decision,” commented Oh.
3DREAL™ technology simultaneously elevates the online shopping experience, presenting B2B and B2C consumers with interactive and engaging photorealistic visuals and virtual try-on possibilities.
With 3DREAL™ technology, the companies are able to produce, market and sell with a smaller carbon footprint while increasing conversion rates and reducing e-commerce returns. Citing a study conducted by SketchFab, Oh shared that 3D interactive experiences increase conversion rates by 663 per cent while reducing bounce rates by 53 per cent and return rates by 40 per cent.
Further, as per The Ohzone, its technology lowers the barriers of entry so that more fashion businesses may successfully disrupt, evolve and grow online. “Our technology eliminates the need for small and medium-sized businesses to invest in 3D graphic engineers, VR/AR interfaces or 3D apps. The company hosts the 3D images, ready to be used for e-commerce, marketing, virtual fashion, sustainable sample production and more,” informed Oh whose company recently bagged the 2021 Top Fashion Tech award by Retail Tech Insights.