KappAhl – a leading Swedish fashion retailer – has announced a major investment of SEK 200 million (US $ 23.40 million) into a comprehensive digital transformation as part of its ongoing transformational journey.
The fashion chain is laying the groundwork for new business and a forward-facing customer experience in both physical and digital sales channels, and this KappAhl is doing with Microsoft Dynamics 365 and Azure as a strategic platform.
KappAhl will gain a modern, cloud-based business system with an integrated checkout and payment solution for both physical and digital stores. The upgrade also includes other system solutions, helping the fashion chain move towards a modern, agile business model.
“In a couple of years, KappAhl’s business support will be at the very cutting edge for our industry, helping to create inspiring customer experiences every day,” says Elisabeth Peregi, CEO KappAhl.
KappAhl’s one of the major aspects in its all-new brand strategy is the ambition to transition towards an even more value-based brand, and, over the coming years, KappAhl will invest substantially into its IT structure and business support, while also implementing a comprehensive digital upgrade.
The investment aims to improve customer experience and streamline operations through more customer-centric business support and more agile business development.
“The investments we are making are directly linked to our business plan and will play an important role in the KappAhl experience as a whole,” says Peregi, adding, “We will be well equipped to meet our customers’ new purchasing behaviour across all of our channels, and for growth outside of our existing business.”
Commenting on the development, Johanna Nordholm, Vice President (IT) and CIO, KappAhl, said, “Modern tools and processes lay the groundwork for KappAhl’s business development. We are bolstering our IT organisation and are currently recruiting for around 20 positions, everything from developers and solutions architects to project managers with a focus on linking up IT and business operations. It’s going to be a fantastic journey to be a part of.”