Shopify has partnered with Roblox to enable its businesses to sell tangible things directly within the game. The partnership will see Shopify’s checkout integrated into the video game, with a larger launch anticipated for early 2025.
The move allows Shopify’s brands to reach a worldwide audience of roughly 80 million Roblox users and potential buyers on a regular basis. A number of retailers have used the platform to create interactive games for customers.
To commemorate its 60th birthday in May, Superdrug introduced a branded obstacle game on the video game called ‘Superdrug Obby’. In 2022, Gucci also introduced a permanent Roblox space dubbed ‘Gucci Town’.
Speaking as a Roblox avatar in a YouTube video, Shopify president Harley Finkelstein explained: “You’ll be able to buy everything from clothing to unique accessories, collectibles, the possibilities are endless.”
