Miinto, a leading online fashion platform in Europe, has collaborated with RichRelevance personalisation platform to help customers in their buying decisions.
With the implementation of the technology, the fashion platform has tripled its enterprise within the final 3 years amidst its huge, always altering product catalogue.
The platform allows customers to search for related merchandise from 1,000s of pages.
Also, since March, the fashion retailer has seen an increase of 500 per cent in inquiries from the impartial retail shops providing top quality vogue manufacturers.
As the customers are looking for switching to online shopping due to the outbreak of the pandemic, the regional retailers are looking up to marketplace like Miinto to be an actual saviour.
Miinto has around 2,000 retailers that showcase more than 500 brands and 500,000 active products and offers superior customer experience to shoppers. One of the major reasons contributing to the digital success of the brand is digital personalisation using AI.
The collaboration has helped Miinto in enhancing the customer buying experience by providing a personalised shopping experience to each customer.
The technology majorly uses web site search and suggestions, to incorporate Xen AI powered real-time choices with buyer context and dynamic stock – using which Miinto has witnessed a surge of 19.4 per cent increased income.