PUMA has partnered with Wonder Works studio to launch a vibrant and immersive sports-based experience on global online platform Roblox.
“PUMA and the Land of Games” experience features newest Layered Clothing technology where players can customise their characters with hyper-realistic clothing that fits any avatar body type and wear PUMA from head to toe.
As consumers explore the experience, they will unlock new zones and additional PUMA sportswear pieces.
“We’re excited to bring an engaging and fun sports experience to the Roblox community,” commented Adam Petrick, PUMA’s Chief Brand Officer, adding, “The new Layered Clothing technology allows players to express their creativity and style enabling our brand to create greater synergies between the physical and digital world.”
According to a press release of PUMA, three mini-games will be launched – Endless Runner, Football Rush and Dodgeball Showdown.
In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the ‘beast’ gets to them. In Football Rush, fans will utilise different power ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game.
