Nordstrom, a US-based luxury department store chain for clothing and accessories, has introduced a shoppable, interactive livestream platform. The livestream platform is an extension of over 50 virtual events the retailer has organised since 2020.
During each livestream show, the customers can shop at the online portal of Nordstrom and participate in a live chat.
The first show of Nordstrom will feature fashion designer turned stylist José Ramón Reyes demonstrating ways to wear Burberry products. A bit of the presentation will be pre-recorded and will conclude with a question and answer session.
Upcoming events will feature beauty, skincare and fashion experts and brand representatives, who will provide tips and tricks of the trade.
Nordstorm is penetrating the livestream segment observing the growth in China where livestreaming is estimated to have driven about US $ 125 billion in sales in 2020, up from US $ 63 billion in 2019, as per data released by Coresight.
Apart from China, the livestreaming market in the USA was worth US $ 6 billion in 2020 and could reach US $ 11 billion in 2021.