NexTech AR solution, a leader in augmented reality (AR), and Poplar, a company that provides AR content creation are coming together!
The partnership allows NexTech AR to make use of Poplar’s brand new AR campaign creation platform.
The NexTech AR capabilities will allow Poplar to create app-less 3D and AR campaigns at scale, through the mobile browser.
Speaking on the same, David Ripert, CEO and Co-founder, Poplar, said “There is no question that AR is the future of retail, with 75 per cent of people saying that they expect retailers to offer an AR experience.”
David added “In fact, AR try-on experiences using 3D models provide 11 times higher likelihood for customers to make a purchase. This is why we are so excited to be working with NexTech AR to bring this 3D visualisation technology to all our customers.”
Launched in 2018, Poplar has created about 100 AR marketing and advertising campaigns for renowned music labels, entertainment studios and beauty & luxury brands, among others.
Evan Gappelberg, CEO, NexTech, averred “David has built Poplar into a leading AR company that has successfully launched a self-serve AR platform, created a community of developers and major brands activations. We are super excited to partner as it gives us the opportunity to get in front of and leverage the major brands that use Poplar’s platform today.”
The AR solution can be seen at any regular browser and does not need any special software or app to be downloaded.