My Size, Inc. has collaborated with SWEET FIT for integration of MySizeID into its technology helping customers find the correct size while trying a garment virtually.
SWEET FIT is a virtual fitting mirror that allows shoppers to scan their body and try a garment on their avatar.
With the integration of MySizeID, it will now help customers find the right fit apparel for a specific item based on their real-time body measurements. SWEET FIT technology is currently available in France and plans to expand internationally.
Speaking about the benefits, Florence Moine, CEO and Founder of SWEET FIT, said “By using MySizeID, customers can receive very precise size recommendations for articles of clothing they wish to virtually ‘try on’.”
Florence added “As a result, retail stores now have a contactless solution for customers that want to see how an article of clothing will look and fit on them.”
Trying of clothes would never be the same for quite a few years to come as people are prioritising health and safety and the situation would remain same even after the pandemic.
The virtual trial mirrors using augment reality allow the shoppers to try on clothes without having the need to actually wear them.
Moreover, the collaboration extends the opportunity for brands and retailers to offer contactless shopping experience to the customers.