TryNDBuy Fashion, a Mumbai based tech start-up, has created a patented software that can be loaded into a fashion retailer’s app to create a digital trial room. The platform allows people to try apparel through virtual stylists and trial rooms before buying a garment online.
This innovation is a step to enhance online hopping and bring it closer to an offline experience.
Many people still take a step back when it comes to buying an apparel online because of the fear that how the garment will actually look on them. Nitin Vats, founder of the start-up believes his endeavour of an ‘image-based trial room’ can change things for retailers globally, as it will win a customer faster and help the retailer increase sales.
The selfie-based module works by creating a virtual trial room, where the user can generate a model by uploading a photo of any person, by inputting basic data such as height and weight. Moreover, it lets users mix and match clothes, check the fit (not only size suggestion, but also how bigger/smaller sizes will look), get recommendations from an AI-based virtual fashion designer, and generate a video of the users in the chosen apparel.
Also, the software converts the catalogue images of the e-commerce portal into 3D clothes automatically.
Nitin, being a technology enthusiast and having worked with Microsoft Research as a computer scientist, knew the importance of technology for survival of companies in today’s world. He was clear that marketing, products, and discounts could not alone guarantee that.
“I am solving a complex set of problems for business. My first interest was to provide a real showroom experience to online shoppers. Fashion e-commerce can conceptually provide a better experience of shopping than real showrooms, but e-commerce companies seem to be delivery boys. The reason is their tech limitation.” – Nitin Vats, Founder, TryNDBuy Fashion
The platform aims to “become the world’s biggest human face/body data and intelligence data library, which can create ‘selfie models’ of every online user”.