Mive, a new online fashion market that caters to shoppers’ size and style preference, has been founded by the twin sisters Mica and Maya Caine, and this soon-to-launch new market will integrate the combined power of technology and social appeal to chart a new style of shopping for women’s fashion.
Mive will be an important review platform and will have photographs of garments in various body shapes.
The platform will allow the users to create their own shareable look through a drag-and-drop outfit canvas to create the perfect look down to accessories. The users can also add their friends to collaborate on look.
The shoppers will be allowed to create their individual profile with their measurements captured through the uploaded photographs.
Moreover, the Mive marketplace will also emphasise on slow fashion, investment-worthy garments to support sustainability. The designs will be unique and planet-friendly that won’t be discarded quickly.
“We are making slow fashion brands accessible and curating a circular fashion system all in one, fun, personalised app,” Mica says.
Launching in January, the app and membership will be free.