LFX, a newly launched company by Li & Fung Limited, has come up with UNIFi3D which is a 3D-as-a-Service company that helps brands accelerate their digital transformation.
Those who have joined UNIFi3D to strengthen its operations include Idy Lee, formerly head of Li & Fung’s Digital Product Development Center of Excellence, and her experienced team of 3D and supply chain experts.
The team will partner directly with apparel brands and retailers to guide them on their first steps in 3D or scale their efforts.
Ed Lam, CEO of LFX, commented, “The UNIFi3D team has been providing industry-leading digital product creation and commerce services for 100+ apparel brands during the last three years as part of Li & Fung,” adding, “As an LFX company, UNIFi3D has the most experienced 3D team providing direct services to accelerate apparel brands’ transition to creating and selling products digitally at scale.”
It’s worth noting here that digital product development has long promised faster product development cycles, faster time-to-market and enhanced sustainability, but transitioning has been challenging for many brands with mixed results.
“While 3D is the first step to digital transformation, it requires a technology savvy workforce. Apparel brands, however, are built by creative, artistic people with vision – not technologists. Brands who partner with UNIFi3D benefit from our product development expertise and manufacturing know-how, while their designers continue to provide the creative vision,” said Idy Lee, Head of Services at UNIFi3D.
According to LFX, working with UNIFi3D makes it possible for apparel brands to reduce product development time by as much as 70 per cent; accelerate time-to-market; respond more quickly to consumer trends; begin sales and marketing prior to manufacturing for increased sell-through; and drive sustainability initiatives to minimise wastage by eliminating or reducing physical samples while increasing sell-through.
The company also provides 3D education services to its client base, focusing on how to ensure the successful adoption of 3D. Workshops focus on helping brands avoid the common pitfalls for transitioning to DPCC, as well as learning the different ways 3D products can be used to identify market trends, gain greater confidence in buy-orders, and how to better coordinate between sourcing, merchandising, design and e-commerce teams.