Kornit Digital Ltd., and Amaze Software Inc., have joined forces to offer on-demand production and fulfilment services to social media creators. Amaze Software, the parent company of the Amaze, Spring, and Outfts platforms, has selected Kornitx Workflow Solutions and Kornit MAX digital on-demand fabric and textile decoration technologies as the foundation for their vision.
Overall, the collaboration between Kornit Digital and Amaze Software aims to provide social media creators with the necessary tools and resources to deliver branded products efficiently, boost engagement, and capitalize on revenue opportunities.
Amaze Software’s Spring platform plays a significant role in social commerce, revolutionising the way creators monetise content and engage with their fans. Seamlessly integrated with popular social platforms such as Instagram, TikTok Shops, and Twitch, the Spring platform offers fans the convenience of making purchases directly from the creator’s content consumption space. This enhances engagement, cultivates a stronger brand presence, and attracts aspiring creators to the platform, fueling its exponential growth.
Kornit’s global fulfillment network plays a pivotal role in this collaboration, facilitating connections between creators and high-quality garment and textile production fulfillers worldwide. The network is supported by the Kornitx workflow engine, which seamlessly integrates with Kornit MAX technology-based fabric and textile decoration systems. This integration ensures end-to-end production, visibility, and control throughout the process.
According to Ronen Samuel, CEO at Kornit Digital, the social commerce market is experiencing rapid growth. However, creators often face challenges when delivering branded products due to limitations in traditional production methods. The partnership between Kornit and Amaze Software addresses these complexities by providing flexible fulfillment options and leveraging on-demand digital textile technologies.
