The Kooples, a renowned French fashion brand, has forged a collaboration with IMKI, an AI developer, aimed at unveiling an innovative and exclusive AI-powered capsule collection at the forthcoming Consumer Electronics Show (CES) in Las Vegas, scheduled for January 2024. This unique capsule collection has been crafted by an Augmented Creative AI entity named ‘The Kooples’, intricately designed to integrate with the brand’s distinct art direction. Through the use of AI-driven processes, this collection ensures that each piece embodies The Kooples’ signature aesthetic, encapsulating the very essence of the brand’s DNA and rich heritage.
The outcome of this partnership will manifest in a capsule collection that reimagines pieces from The Kooples’ archives, including their iconic perfecto jackets, dresses, jeans, and bags, all given a fresh breath of innovation and creativity through the lens of AI-driven design.
Frédéric Rose, the CEO & founder of IMKI, emphasised the potential of Artificial Intelligence across various sectors, particularly in creative domains where drawing serves as the core of the creative process. Rose highlighted IMKI’s ability to open new horizons for numerous companies aspiring to redefine the boundaries of creative content by leveraging the capabilities of AI technology.
Anne Laure Couplet, CEO of The Kooples, echoed the sentiment, acknowledging AI as a force that significantly amplifies creative endeavours within the studio. AI, as noted by Couplet, brings forth a multitude of ideas across a diverse range of themes, serving as a catalyst for innovation while also offering substantial time-saving benefits, allowing the studio to concentrate more on perfecting the final additions and enhancements of the products.
IMKI’s Augmented Creative AI is empowering brand heritage and fostering design approaches. By accelerating the creative process, this technology enables brands to expand their capacities while simultaneously driving down production costs.
