Informa Markets Fashion announces digital event metrics in collaboration with NuOrder – the B2B e-commerce platform.

The digital event, which ran from 1 September 2020 to 1 November 2020, included demonstration of informative and significant market insights following the event conclusion.

The event showcased a detailed offering of around 760,000 product categories ranging across women’s, men’s and children’s apparel, footwear and accessories and price points with around 1,100 brands from advanced contemporary to mid-market and value.

There were huge variety of categories and products available and around 55,000 connections were made between brands and buyers.

This indicated the market demand to reconnect and react to the changing industry demand. Moreover, it had an audience of 20,000+ registered qualified buyers from over 97 countries, of which 20 per cent of total registration represented new buyers and retailers.

The marketplace was a huge success with a total of 290,000 brand page views over the course of 8-weeks in a completely digital medium.

The buyers and brands had a great platform for collaboration and also to get their hands on the latest developments and innovations in the industry.

Apart from these product showcases, the event also had an exclusive collection of 153 editorials and 52 education sessions featuring over 562 brands, collectively. The sessions managed to gather a total of 14,000 engagements, delivering on the aim to further enhance commerce.

Kelly Helfman, Commercial President, Informa Markets Fashion, said “By embracing a new way to connect and do business through our digital platform, the industry is now able to more quickly and easily come together on a global scale. With this rebound in globalised commerce, brands and buyers can capitalise on newer business opportunities with even greater scale through a larger variety of vendors and products.”