Swedish fast fashion giant H&M is geared up to expand its presence in on-demand services and new-age merchandising platform that’s driven by technology.
A new service has recently unveiled Creator Studio – from H&M Group Business Ventures – which is a global platform and service for the merchandise industry.
Utilising the assets built by H&M Group over the years, the mission of Creator Studio is to create a new standard for merchandise through technology.
The studio works on a lean production process and is integrated with made-to-order digital printing and e-commerce setup.
Creator Studio is aiming to lower the barriers for brands and creators to offer good quality merchandise. To scale the business, Creator Studio will grow its client base by onboarding a select number of global brands and creators and expand its offering with experiences beyond traditional merchandise.
“The customer of today is demanding more personalised products and experiences than ever. With our investments and initiatives within on-demand printing, we can really create value for the customer, external partners as well as for the H&M Group and be a force for change in the merchandise industry. We enable creators to quickly tailor their message to their fans and at the same time reduce the risk of over production,” commented Ellen Svanström, Head of Business Ventures H&M Group.
Complementing this, H&M CO:LAB, which is the Group’s investment arm, has invested in Printify – a leading transparent print on demand network.
Founded in 2015, the e-commerce platform enables anyone to start a business and create their own unique products with close to zero upfront investment and as little risk as possible, by managing both printing and distribution. It’s designed to move the world towards on-demand production while helping merchants build sustainable businesses.