G Star, a Dutch designer clothing company, claims to be the first to introduce Apple’s App Clip technology in stores using Highstreet Mobile Platform.
The use of the App Clip will allow the in-store customers an instant access to a part of the retailer’s app without having to download the whole thing.
The customers on scanning the QR code or tapping an information tag (NFC) on store’s window or in mannequin will receive information about the displayed outfit.
Customers will also be allowed to directly order online and make a payment via Apple Pay.
“With Apple’s new App Clips, we connect the best of both of these worlds. As the digital product information from App Clips is available in physical stores, consumers can easily see what a garment looks like when worn by a model. They can then try the item on themselves in-store or purchase it online, in any size or colour. In this way, we gain the full potential from our omnichannel strategy,” said Klaas Buist, Digital Director Operations at G-Star.
Initially, the service will be offered in its Amsterdam and Utrecht stores in the Netherlands.