Manish Malhotra – a renowned Indian fashion designer – has entered the NFT fashion universe.
Manish has joined hands with WazirX NFT Marketplace and FDCI x Lakme Fashion Week and created 5 exclusive fashion NFTs. This foray of Manish into Non Fungible Tokens has now made him the first Indian designer to achieve the feat.
The fashion NFTs included Archival Diaries – a pic of Lisa Ray from 1998; a gif file of an illustrious sketch of a chikankari ensemble; a video titled Reminiscing Runways from 2013; a sketch titled Illuminous Showstopper featuring a sari from the movie Yeh Jawaani Hai Deewani.
Manish commented, “This unexplored new world – NFT – intrigued me. It’s a new stream and platform for not just artists who create physical products but also for new age artists, designers, illustrators and digital content creators.”
He further mentioned, as reported by News18, that just like a silhouette expresses an emotion of the artist and the message that he wants to denote, an NFT creator also expresses his message through his art form in various mediums. It is then collected by the collector in connection to the creator’s message.
The designer believes that NFT has so much diversity when it comes to art, be it hand sketches, gif files or video clips, there’s something for everyone.