Diane von Furstenberg (DVF), a luxury fashion brand, will implement NewStore Omnichannel Platform to streamline order management and customer service in all its retail stores globally.
The NewStore’s Omnichannel Platform solutions will assist the brand with features like Endless Aisle, Clienteling, Store Fulfillment, Inventory Management, Mobile Checkout and Omnichannel Insights.
With this initiative to be implemented later this year, the brand aims to improve the customer experience through direct connect to the consumers and providing a seamless shopping experience and manage its in-store activities through an IPhone.
Sandra Campos, CEO, DVF, said “Enhancing the company’s point-of-service system is a significant priority for the future of our business.”
The CEO further praised the NewStore technological capabilities of offering solutions that assist in better centralised inventory management across different sales channel and the data collection that helps brand with data-driven decisions.
Furthermore, the technology will help the brand go digital and transform its manual process to digital. The entire store operations will be easily executed on an IPhone, automating all the major processes and thus helping with better management and growth.
DVF specialises in ready-to-wear and accessories including footwear, jewellery and handbag, and is spread across 100 countries.