Coloreel has etched a game-changing collaboration with a renowned Asian manufacturing giant, catering to global industry titans. This groundbreaking US $ 2 million deal marks a watershed moment for Coloreel and its pioneering product.
Their revolutionary system allows manufacturers to instantaneously transform a plain white thread into a limitless spectrum of colours, all in real-time. Simultaneously, it boosts efficiency through digital processes and automation, ushering in an era of sustainability by conserving up to 97 per cent of water compared to traditional thread dyeing methods.
This partnership underscores Coloreel’s ability to address the surging demand for innovative and eco-friendly solutions across the global manufacturing and brand landscape. While the initial deployment of on-demand digital thread-dyeing units is scheduled for October this year, the bulk of deliveries will roll out throughout 2024.
Torbjörn Bäck, Coloreel’s CEO, exudes enthusiasm, stating, “We are thrilled about this partnership and eagerly anticipate collaborating to produce high-quality products utilizing our patented technology. This agreement serves as evidence that our offering can play a crucial role in making mass production in the fashion industry more sustainable, while also providing tremendous opportunities for design and creativity”.
