BigCommerce, a leading Software-as-a-Service (SaaS) e-commerce platform, has announced the addition of new localisation features to its multi-storefront platform. These features aim to enable global enterprise merchants to enhance their checkout process, merchandising, language, and content to cater to different regions and markets.
The upcoming localisation feature will ensure that language, currency, and cultural differences no longer hinder international commerce. The enhancements will extend BigCommerce’s multi-storefront (MSF) functionality, providing merchants with increased flexibility to expand their brands and global footprints through a unified dashboard.
The international enhancements for MSF will customise all content, offers, and search engine optimisation (SEO) strategies for each storefront. Additionally, the features will facilitate localisation of language, payments, currency, tax, and shipping options to better serve customers in specific regions.
These new features will complement the existing MSF platform, which was launched in 2022. The MSF platform allows enterprise merchants to create and manage multiple storefronts using a single BigCommerce store. With the latest international enhancements, BigCommerce aims to empower its customers to drive growth in global markets.
According to Jon Woodall, the managing director of Space 48, a BigCommerce agency partner, leveraging the new international enhancements for multi-storefront will enable customers to unlock new opportunities and expand their reach in thriving international markets, leading to remarkable growth and establishing themselves as global leaders.
Furthermore, Pymts research report, revealed that in the Asia-Pacific (APAC) region, merchants without local payment options experienced 32 per cent higher cart abandonment rates compared to those offering localised payment methods. The research also indicated that payment frictions were a driving factor behind local shoppers abandoning their carts.
With these localisation features, BigCommerce aims to provide enterprise merchants with the tools they need to create personalised shopping experiences, adapt to local preferences, and drive growth in global markets.
