The Benetton Group – a leading Italian multinational group and a fashion retailer – has announced to choose unified commerce and in-store POS solutions offered by Cegid that’s a leading French company in cloud management solutions for the retail industry.
The retailer will now support its United Colors of Benetton brands, Undercolors of Benetton and Sisley, in their development by accelerating the digital and omnichannel transformation of its stores and to offer a unique shopping and brand experience to its customers.
According to Cegid, the collaboration between the two companies began in 2019 with four pilot stores and increased to 29 stores in 2020.
After successfully completing these projects, the Benetton Group has now decided to adopt and deploy Cegid’s solution for its entire network across 1,358 stores located in 23 countries.
The project will digitise the Group’s stores, equip sales staff with efficient tools and enable customers an effortless and state-of-the-art omnichannel in-store shopping experience using cloud platform of Cegid that’s dedicated to unified commerce and points of sale.
“The Benetton Group has chosen our Cegid Retail platform, which is characterised by a modular and very agile cloud architecture, capable of reducing deployment times and simplifying complex processes,” stated Nathalie Echinard, Director of the Cegid Retail Business Unit.
Nathalie added that it’s a proud moment for the company to count this prestigious Italian and international brand amongst its customers. “We provide them with our useful innovations to deliver ever smoother, safer and more personalised shopping experiences and efficient customer service in-store, as well as online, anytime, anywhere in the world. Last but not least, our innovations which significantly improve the experience and productivity of salespeople. Which fits perfectly into our vision of commerce: ‘Retail The New Way’,” concluded Nathalie.