Beaumanoir Group, the French fashion venture, has integrated Cegid’s cloud-based unified commerce platform to its recently acquired apparel retail chain, La Halle.

The retailer will be installing the Cegid omnichannel and POS solution.

The partnership between the retailer and tech provider has been around 20 years old and has supported Beaumanoir Group’s growth both in France and internationally.

Benjamin Amice, Managing Director at the Beaumanoir Group, said “As retail has become omnichannel, Cegid’s retail solution is at the heart of our buying, selling, supply chain and CRM, and we believe the platform will accelerate the re-launch of La Halle and the transition into the digital age of all the brands within the Group.”

The solution has been integrated in around 2,800 stores spread across 40 countries helping them manage sales, customers and inventory.

The retailer has been working with Cegid on various technology products enhancing the shopping experience of the customers across various channels whether via e-commerce, mobile or physical stores.

It needed a flexible IT system that could adapt to the changes and continually meet the expectations of our consumers and employees.