Balenciaga – a luxury fashion house based out of France – has teamed up with online video game Fortnite to launch an IRL and virtual fashion collection for real-life gamers and Fortnite‘s renowned characters.
Priced from US $ 395 to US $ 1,290, the Balenciaga x Fortnite collection comprises baseball caps, logo tees, hoodies, button-down shirts and denim jackets – featuring logos of both the partners. The pieces are available in black, white and red colorways.
Fortnite players can now visit Balenciaga in-game at the Strange Times Featured Hub, where the brand’s virtual store will display a living lookbook featuring the gaming community’s looks.
The collaboration is not just restricted to launch of virtual and physical clothes. It also contains a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.