Amazon Web Services, Inc. (AWS) has announced that leading athletic apparel brand Under Armour has selected AWS as its preferred cloud provider for SAP.
The adoption of AWS will help Under Armour to increase resilience, enhance security and provide more significant insights across its business.
Under Armour completed the migration of its SAP environments to AWS earlier this year, as reported by AWS, providing the foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain and sales distribution channels.
The retailer will now integrate its SAP environments with AWS’s broad and deep set of technologies, including analytics, machine learning, compute and storage. Powered by the world’s leading cloud, this modernisation brings a range of AWS capabilities to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales and global wholesale distribution.
“AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” commented Danny Miles, Chief Technology Officer, Under Armour, adding, “With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimising our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”
As part of the migration, Under Armour moved its enterprise resource planning (ERP), supply network collaboration, global trade services, enterprise reporting (BI, BOBJ), integration (PI/PO, data services), SAP Fiori and solution manager workloads to AWS.
Under Armour can now maintain optimum system performance and minimise downtime and data loss with a cross-region disaster recovery solution that includes 65 servers replicating from one AWS region to another.
“Under Armour set out to find the best cloud environment for its most crucial applications and achieved that with AWS. We’re helping Under Armour improve its responsiveness and scalability companywide, while operating more securely,” commented Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services, Inc.