3DLOOK, an AI-based patented mobile body scanning technology company, has received the Digiday Technology Award in ‘Best In-Store Technology’ for successfully implementing its mobile body measuring solution in 330+ Tailored Brands stores and improving the shopping experience for both the retailer’s customers and sales representatives.
Digiday is the leading source of the digital media industry and chose 3DLOOK amongst hundreds of renowned companies revolutionising the modern world.
According to 3DLOOK, its mobile body scanning solution, since 2020, has offered an effortless and contactless way for Tailored Brands’ in-store sales associates to instantly obtain accurate measurements, using just the customers’ photos.
Initially launched at 100 Tailored Brands stores, the successful partnership has since been expanded to stores across North America, including the flagship Next-Gen store and Moores stores.
3DLOOK’s technology has improved the safety, efficiency and convenience of shopping in-store for both customers and sales associates. As stores reopened following the relaxation of strict lockdown measures, it provided an alternative to physical measuring processes and alleviated customer fears while delivering the engaging digital shopping experience that modern consumers’ desire.
Additionally, the anonymised body data collected has provided valuable insight into the shapes and sizes of customers across different states, which will support Tailored Brands in assessing future products and offerings.
“Inspiring and engaging shopping experiences driven by innovative technologies are set to redefine brick and mortar retail,” said Vadim Rogovskiy, CEO of 3DLOOK, adding, “The solution provided great support to Tailored Brands as stores reopened following the lockdowns and will continue to engage and entertain customers well beyond.”
3DLOOK reported that the Digiday Technology Award is yet another feat it has achieved. Earlier this year, the company raised US $ 6.50 million in Series A funding, led by Almaz Capital, following the release of YourFit – the first and only solution for apparel shoppers that offers photorealistic virtual try-on functionality combined with highly accurate, data-driven size recommendations.