12 Storeez, Russian women’s and men’s clothing brand, has opted for Centric Software Product Lifecycle Management (PLM) solution. With this, Centric has marked its growth and expansion in Russia as 12 Storeez becomes its third customer in Russia.
With Centric PLM, the brand aims to increase the communication and collaboration with the internal and the external team. The solution will also help in increased efficiency and productivity across its product development process.
“Centric Software is a progressive company with an innovative approach to introducing PLM in the most agile way, allowing us to integrate the programme in the shortest time frame possible.
With Centric Fashion PLM, we expect to reduce time and resources for unnecessary communications by around 38 per cent by uniting a large product team in a single system,” said Ivan Khokhlov, CEO and Co-founder of 12 Storeez.
She further says that the solution will streamline the product development process allowing them to reduce their market time. The brand releases new collection every month to update the customers’ wardrobe with the latest collections.
12 Storeez, founded by twin sisters Irina and Marina Golomazdiny and Ivan Khokhlov in 2014, was launched on online Instagram store and a small showroom in Ekaterinburg, Russia.
Since then the company has evolved as a global brand and employs around 460 people. Also, it has around 1 million followers on Instagram and 26 offline stores in 10 cities across Russia and one in Almaty, Kazakhstan.