True Fit, the data-driven personalisation platform for apparel and footwear, has reportedly entered into a strategic alliance with Google Cloud.
The partnership enables retailers to leverage Fashion GenomeTM, the largest connected data set for fashion. With this, the retailers will now be able to use the Fashion GenomeTM, to insert style, fit and size recommendation into every phase of customer’s journey.
The technology delivers improved accuracy and performance, reliability, relevance and insights driving greater revenue for the retailers. Retailers using the technology will have reduced return rates and increased customer lifetime value and loyalty.
Romney Evans, Co-founder and Chief Product and Marketing Officer, True Fit averred “We believe in a diverse retail future that closely connects retailers to their consumers.”
Thrilled to enter into this alliance, Romney added “We’re thrilled to partner Google Cloud not only for performance, speed and reliability, but also because our two companies have shared values for providing retailers white glove service, as well as shared vision and incentives to help create a thriving, competitive and connected retail ecosystem that inspires consumers.”
Carrie Tharp, VP Retail, Google Cloud, said “We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalised shopping experiences that ultimately drive sales and build a more loyal customer base.”