French integrated technology solutions provider Lectra has announced the appointment of Nathalie Brunel as the new Vice President of Sales (Fashion & Apparel).
Nathalie will manage and direct Lectra’s units in the United States, China, Germany, the United Kingdom, France and Italy to fasten adoption of Industry 4.0 principles by incorporating PLM (Product Lifecycle Management) and cutting room processes from the design stage to finished products.
Edouard Macquin, Chief Sales Officer, Lectra said, “Nathalie’s experience in transforming organisations and developing business for complex solutions within large groups is a valuable asset for both Lectra and our customers.”
Nathalie held the CEO position and was a shareholder in Okavango Energy before joining Lectra. She has a rich experience of 20 years in accounts management and previously served at various key positions in Altran Group and Orange Business Services.
The company’s 4.0 strategy stresses on pushing a new digitalized lifecycle for products that will benefit the consumers. It states that a digital value chain is the key to create a real-time linking between creative and product development teams, smart factories, suppliers and consumers.
Lectra expects that Nathalie will help the company meet its customers’ ‘digital’ expectations, which is not merely a buzzword but a way to survive in the fashion and apparel industry, an important market for the technology provider. She will further support Lectra’s consumers in resolving their digitalization-related challenges.