Textile specialist AW Hainsworth has teamed up with Reshore Apparels, a British garment manufacturer, for the creation of a unique service offered by Studio H.
The luxury woollen mill is committed to slow fashion movement and has been recognised as the UK’s first mill where clothing is created from raw fibre to a completed item under one roof.
The Studio H Partnership will benefit from Reshore Apparels’ integration of Morgan’s 3D imaging technology that allows designers to visualise patterns and fabric on the 3D avatars walking on ramp. This therefore helps in better understanding of how a final product will look.
The digital solution therefore helps in the creation of fewer samples thus producing less waste and carbon emission. Moreover, the company is also utilising zero waste cutting techniques that will minimise fabric offcuts.
“Having operated at our mill for 236 years with generations of skilled artisans, we weave cloth of an impeccable standard that will last for many years. Our processes are lean, we have transparency in our supply chain and over the years we have increasingly committed to minimising waste and reducing our impact on the environment,” said Julie Roberts, Marketing Manager at AW Hainsworth.